PROJECT OVERVIEW 70.82.14™ APPAREL
Company Branding: 70.82.14™ Apparel is a Luxury Apparel Brand for Men. When creating the branding we knew the main concept would be centered around minimalism.
Typography: We chose fonts that were bold to symbolize masculinity, but we also used a smaller cleaner font to tie into the minimalism concept.
Color Theory: We knew black and gray with splashes of white would reinforce the minimalism concept. However, we also needed a bold color that would stand out and place strong emphasis on the overall brand. We chose blue, which once again brings us back to masculinity.
Product Branding: 70.82.14™ Apparel encompasses three sets of numbers 70,82, and 14, which translates to a hidden meaning (as designed by the founder). These numbers can be combined with seasonal marketing campaigns to create new but familiar identities. This is seen in our ONE (Fall/Winter Campaign). We took something very simple the number 1 and created an experience for the consumer, which revealed to be 1.70.82.14™ or ONE by 70.82.14™ Apparel.
Experience: As mentioned, we decided to create an experience for the consumer by creating the ONE Campaign. We really wanted the consumers to know that not only are they wearing the brand, but they are the brand. They are one with the company and one with other men who also wear the brand. We then took it a step further to the Edge and made a campaign that stressed the importance of what ONE could do.
Typography: We chose fonts that were bold to symbolize masculinity, but we also used a smaller cleaner font to tie into the minimalism concept.
Color Theory: We knew black and gray with splashes of white would reinforce the minimalism concept. However, we also needed a bold color that would stand out and place strong emphasis on the overall brand. We chose blue, which once again brings us back to masculinity.
Product Branding: 70.82.14™ Apparel encompasses three sets of numbers 70,82, and 14, which translates to a hidden meaning (as designed by the founder). These numbers can be combined with seasonal marketing campaigns to create new but familiar identities. This is seen in our ONE (Fall/Winter Campaign). We took something very simple the number 1 and created an experience for the consumer, which revealed to be 1.70.82.14™ or ONE by 70.82.14™ Apparel.
Experience: As mentioned, we decided to create an experience for the consumer by creating the ONE Campaign. We really wanted the consumers to know that not only are they wearing the brand, but they are the brand. They are one with the company and one with other men who also wear the brand. We then took it a step further to the Edge and made a campaign that stressed the importance of what ONE could do.
PROJECT PORTFOLIO 70.82.14™ APPAREL
|
PROJECT OVERVIEW ARTIST SLY V.™
Company Branding: Sly V.™ is a Luxury Contemporary Abstract Artist. The artist came to us with one mission: To create a luxury art brand that would stand out in the overly saturated art industry.
Typography: We enhanced the idea of a cursive (script) font by placing one of the artist’s paintings inside the font, which symbolized the signing of the artist. This subtle detail appears as texture to the untrained eye.
Color Theory: We chose gold and yellow to represent wealth and energy. We chose bright green to express vividness of color. All of these things are represented in the artist's works.
Product Branding: We created branding as a two-edged sword, one side would express need and the other side luxury.
We used industry analysis to create the concept of convincing people that they needed paintings from Sly V.™. It was their missed security, property, and value.
From a luxury prospect our client had extravagant price points, but there was no added value to entice people to buy. So we created a three tier pricing system and branded each tier separately to express three different identities (explained below).
Experience: We created collections (sub-brands) that would fall under the Sly V.™ label, which we took from the three tier pricing system mentioned above. However, we could not be average. We did not want to make any stereotypical platinum, gold, or silver tier levels. We had to give our client the Edge. We decided to represent a new level of luxury by taking inspiration from some of the most expensive materials in the world: Antimatter, Californium, and Tritium. By doing so, the artist’s clients are transported each tier via art, price, and overall experience.
Typography: We enhanced the idea of a cursive (script) font by placing one of the artist’s paintings inside the font, which symbolized the signing of the artist. This subtle detail appears as texture to the untrained eye.
Color Theory: We chose gold and yellow to represent wealth and energy. We chose bright green to express vividness of color. All of these things are represented in the artist's works.
Product Branding: We created branding as a two-edged sword, one side would express need and the other side luxury.
We used industry analysis to create the concept of convincing people that they needed paintings from Sly V.™. It was their missed security, property, and value.
From a luxury prospect our client had extravagant price points, but there was no added value to entice people to buy. So we created a three tier pricing system and branded each tier separately to express three different identities (explained below).
Experience: We created collections (sub-brands) that would fall under the Sly V.™ label, which we took from the three tier pricing system mentioned above. However, we could not be average. We did not want to make any stereotypical platinum, gold, or silver tier levels. We had to give our client the Edge. We decided to represent a new level of luxury by taking inspiration from some of the most expensive materials in the world: Antimatter, Californium, and Tritium. By doing so, the artist’s clients are transported each tier via art, price, and overall experience.
PROJECT PORTFOLIO ARTIST SLY V.™
|
TAKE IT TO THE EDGE
Coming Soon.